Melanie Mohr

Melanie Mohr

CEO @ WOM Protocol

Melanie Mohr is a Berlin-based entrepreneur with 20 years’ experience in media, marketing and mobile tech. In 2016 she founded YEAY – the leading community for Generation Z to share honest recommendation videos with one another about the lifestyle products they love. In 2018 she became the founder and CEO of the WOM Protocol, the blockchain project helping brands tap into peer-to-peer recommendations and digital publishers monetize their platforms in a user-friendly way through word-of-mouth content.

More info? Check out Melanie’s blogs on digital marketing, decentralized tech, influencer marketing and generation Z on Medium.

Digital Influence

ZEST Stage

Social media has redefined social interactions, with implications for managing brands and marketing in general. New forms of influence now reign supreme, presenting opportunities to creators and challenges to marketers.

Digital Society