CMO @ Sherpa
Patrick Muir is the CMO of Insurtech startup, Sherpa.
Patrick has been a founder and CMO of two hugely successful financial services in the UK namely Lombard Direct and the world’s first and biggest digital bank, Egg. He has worked on turning around financial services giants Morgan Stanley and Citi in the UK and has spent the last 5 years helping new and growing businesses understand and clarify their marketing strategy and execution. Following the launches and marketing leadership of these groundbreaking businesses he was named by Marketing Week as one of the most influential marketeers in financial services.
He believes wholeheartedly in the power of digital propositions and disruption to fuel high growth startups and having spent 5 years consulting was sufficiently convinced of Sherpa’s potential he joined them full time to help bring about a new revolution.
Bringing a genuinely ground-breaking product to market is hard in any industry, and particularly in financial services. Huge incumbent competitors, stringent regulation and significant capital requirements create high barriers to entry. So what does it take to hurdle these barriers? It takes a special combination of imagination and determination. Imagination to dream up a new […]