Founder & Managing Consultant @ Ascend Consulting
Anamaria has over 18 years of experience in innovation management, entrepreneurship and business development initiatives, projects structuring and funding sourcing, their management, monitoring or evaluation, in both private and public, as well as Public-Private-Partnerships contexts.
She also has extensive expertise in EU affairs, EU and public funding and financing. Anamaria has been working with the European Commission as staff member of the European Institute of Innovation and Technology, as Malta National Contact Point and Management Committee representative for the EU’s Competitiveness and Innovation Framework Programme for SMEs (including the ICT Policy Support Programme), as well as an independent evaluator and reviewer on a number of EU and national funding programmes across Europe.
Anamaria also provides consultancy on RDI exploitation strategy, management and business development to various organisations and companies across Europe. She does this both on an independent basis and as selected expert service provider in the framework of a number of EU initiatives for start-up and/or scale-up support.
In all these roles, she has been working extensively with/in the ICT sector.
By profession, Anamaria is an economist with specialisation in finance and an MBA alumni of the Edinburgh Business School.
A discussion on all things brand in a digital context – what does it take to build a great brand for a new digital venture? Experts from the field share their insights on the importance of branding and positioning.